Negotiating is an Art

Ray Zinn, Author, Tough Things First, Lessons On Management, Leadership and Entrepreneurialism from Silicon Valley’s Longest Serving CEO The longest afternoon you will spend is at a four-way stop in a small Southern town. Shared Southern politeness will cause everyone at…

The Sweet Smell of Selling Benefits

Dave Marinaccio, Author, All I Really Need To Know I Learned From Watching Star Trek and Admen, Mad Men, and The Real World of Advertising Advertising is an intrusion. An unwanted interloper. A necessary evil. It’s the price we pay for television production…

KARE for Your Accounts

Brian W. Sullivan, co-author of SANDLER ENTERPRISE SELLING:  Winning, Growing, And Retaining Major Accounts In selling, we all work with logical groupings of our accounts, both clients and prospects, to add clarity to our sales and service efforts. For example,…

Get Out the Popcorn

A number of movies have been released just in time for spring break. I have watched with amusement as the critics have taken aim at movies like My Big Fat Greek Wedding 2 and Batman vs Superman. The website Rotten…