A website has to be like an octopus. It needs tentacles into major “people pools”: Facebook, Linkedin, Twitter, Youtube, etc. Where people are is where you need to be with an attractive playground for people to come and play. Everything else is logistics. This needs strategic thinking. Putting up a fan page or group or channel is not sufficient. It needs to be a source of interaction. There are a limited number of playgrounds needed so you have to hurry or you will miss the big boat and will have to swim all by yourself. For example, if you have videos, they better be on youtube and you better have your own channel. People look for steaks in the meat section of the store and not in the vegetable section.
Nick focuses on metrics driven experimentation in sales, marketing, and strategy to manage planned business growth. He works with senior executives at large and smaller firms. After MBA and PhD research in Psychometrics, Nick has spent over 15 years helping firms like eBay, Dell, Microsoft, Trilogy, IBM, etc. as well as SMBs improve revenue & profitability. He conducts seminars on sales, marketing, and strategy. In past roles he served the Strategy Team with the Office of the Chairman at a F-50 firm as a Senior Advisor. Later he was responsible for leading the profitability & pricing team for almost half of the company. He headed the consulting team at Advertising Agency Avenue A / Razorfish in Seattle and worked for OC&C Strategy Consultants in Boston. Nick started his career in a sales and sales management role with a TATA company. Nick has been an entrepreneur since 2002 starting with Teleologies - a database marketing firm. He did graduate and doctoral work in Marketing and Psychometrics at Texas A & M University and has several publications and presentations to his credit.