The self-help industry and the associated cult of positivity often leave us with an incomplete picture of the environment we find ourselves in. We end up seeing only opportunity without risk and end up relying on hope as a strategy. But just as crucially, this partial view of reality robs us of the positive potential […]
Why an Enemy is Good for Business Read More »
~~In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated team focused on turning that movie hit into successful and profitable rides, toys, clothes, video games and more. In the advertising business, we
Does Your Company Have Legs? Read More »
Holidays are great but after a long weekend it is hard to get back into the rhythm of doing business. If you planned ahead then you probably have a list of things to tackle. But, in case you did not here are a few things that you might want to consider while you are fresh
Rev Up After the Holiday Weekend Read More »
The word “innovation” is such a constant in meetings around the world that it has almost become a contender for “corporate buzzword bingo.” Although it is often over-used it is not always well understood in terms of how it should be implemented into organizational culture, or even how it might be best used as a
Innovation is Actually Category Leadership Read More »
~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive
What is a BRAND? by Scott Deming Read More »
One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend
Perceptual Reality Read More »
It’s an exciting time for brain science, which has become a source of buzz in CEO circles. As CEOs grapple with tight competition, workforce issues, slimming margins, technological advancements — all while trying to filter out interfering noise from the Internet, smart phones, and various media — many are turning to neural leadership practices to
Five Neural Leadership Practices for CEOs Read More »
Many health clubs see an explosion of members every January 1. In conjunction with a New Year’s Resolution to be more fit, Americans join fitness centers with the sincere or insincere belief that they will actually show up for a work-out. As the weeks of a new year tick by, so does the motivation to
The Revolving Door of Resolutions Read More »
People erroneously use the terms “excellent” and “exceptional” synonymously, but the two differ. “Excellent” implies a distinction from others but not necessarily rarity. For example, one might comment that a fourth-grade pianist is excellent, but she might be one of many in her class who shares the honor. On the other hand, “exceptional” denotes someone
Challenge Excellence Read More »
