Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t. As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to provide a return to shareholders is akin to breathing for the human body. Just as you must breathe to live, so must […]
Ken Ungar, Founder & President, CHARGE As a CEO, it’s easy to focus on the company’s business and not give any thought to your own personal brand. That can be a dangerous oversight, however. If you don’t define your brand, someone else will. And you may not like the results. Many CEOs simply don’t see the value
Why CEOs should not overlook the importance of their personal brand Read More »
Gerri Knilans, President, Trade Press Services Cold calling is an outbound marketing effort many consider outdated. In fact, there are countless blogs and articles proclaiming in large type, “cold calling is dead!” However, 90% of Fortune 500 companies consider telemarketing an effective marketing campaign and are still investing in outbound calling programs. So, the question
Is telemarketing dead? Transforming cold calls to conversations. Read More »
Gerri Knilans, President, Trade Press Services CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still
“Gone viral” is a phrase that marketers are desperately chasing these days. They all want their products to “go viral” and many businesses that have sprung up that provide services to make your product, idea or cause go viral. Now they may be effective or just making money off a latest fad, because “virality” seems
Lesley Everett, Author, Corporate Brand Personality Have you considered the benefit to your organisation if you were to increase your visibility and exposure to the outside world? Imagine developing your personal brand to a level that makes you so marketable and of such high interest that the invites come flooding in for panel appearances, digital and
Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often. Five recent examples from my own experience illustrate the
Are You Unintentionally Cutting Off Customer Communication? Read More »
Tom Hogan and Carol Broadbent, Founders, Crowded Ocean Virtually every industry has some version of the saying: “You want it fast. You want it cheap. And you want it good (or of high quality). Pick any two.” That saying applies to one of the most valuable and strategic positions on the executive staff today: the CMO. And it also
Josh Denning, Founder, Authority Factory As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event. Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the
How to Apply The 80/20 Rule to Content Marketing Read More »
Josh Denning, Founder, Authority Factory According to HubSpot, 74 percent of marketers say converting leads is their top priority. But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge. The truth is, while many business owners understand
Why Your Leads Aren’t Converting (It’s Not What You Think) Read More »
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