SMM

the ceo magazine, marketing

You Should Forget Big Brother and Encourage Social Business

Michael Idinopulos, Chief Marketing Officer, PeopleLinx When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the

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the ceo magazine, social media

Become the Social CEO

Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive. Strong executive leadership and support is essential to the

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ceo magazine, social media marketing

Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL

Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and

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