the ceo magazine, sales,

What a CEO Needs to Know About Sales Force Transformation

Warren Shiver & Michael Perla, Authors, 7 Steps To Sales Force Transformation: Driving Sustainable Change in Your Organization The challenges facing CEOs and other senior executives are many.  In the realm of sales and marketing, much of the guidance aimed at the executive suite is focused on operating performance.  However, what if a situation, such […]

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the ceo magazine, mergers and acquisitions,

After the bull run: Realizing the deal’s full potential

Thomas Bertels and Charles Depasse Introduction Low interest rates are fuelling a wave of mergers and acquisitions to levels not seen before the financial crisis.[1] In addition to financial buyers, who are taking advantage of inexpensive debt, companies across all industries use the current environment to achieve economies of scale and grow market share. And a

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Leveraging Omni-Channel Marketing Benefits via a Pop-Up Shop

Melissa Gonzalez It’s no secret that everyone has a digital footprint, providing companies with a plethora of information on past actions, interests, patterns and beyond. For retailers that properly utilize this information, personalization can be taken to a new level. And, the more technology advances, the more it’s integrated into ones daily life and the

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