Co-creation - A Powerful Negotiation Tool with Brand Strategy and Marketing Expert Ruth Saunders

Ruth Saunders has over 25 years of experience in marketing and brand strategy. She has worked across a range of B2C and B2B industries – including FMCG, financial services, telecommunications, retail, media, travel & leisure, and healthcare.

Among others, she has worked as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi, and market researcher at Mars Inc. Her work includes streamlining brand portfolios, developing innovative brands from scratch, creating new brand positionings for growth, optimizing the customer and brand experience, increasing marketing spend effectiveness, and developing commercially actionable segmentations. Currently, she is the Founder and Managing Partner at Galleon Blue and On Point where she helps clients develop, get Board buy-in to, and implement innovative marketing strategies that deliver tangible business growth. Her latest book is "Marketing in the Boardroom - Winning the Hearts and Minds of the Board".