Corporate Slogans Will Only Work If .....
Editors Corner | The CEO Show | The CEO Magazine
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Do these slogans make you nod affirmatively?
“Innovation.”
3M
“High Performance. Delivered.’’
ACCEnTURE
“You’re in good hands with Allstate.”
AllSTATE
Amazon.com: “…and You’re Done.”
AMAZOn.COM
“Think Different.”
APPlE COMPUTER
Or roll up your eyes?
“Your World. Delivered.”
AT&T
“Have it your way.”
BURGER KInG
“Does she or doesn’t she?”
ClAIROl HAIR COlORInG
“Quality is Job 1.”
FORD MOTOR COMPAnY
“We are driving excitement.”
POnTIAC
