Corporate Slogans Will Only Work If .....

Editors Corner | The CEO Show | The CEO Magazine

Corporate Slogans Will Only Work If .....

Do these slogans make you nod affirmatively?

“Innovation.”
3M

“High Performance. Delivered.’’
ACCEnTURE

“You’re in good hands with Allstate.”
AllSTATE

Amazon.com: “…and You’re Done.”
AMAZOn.COM

“Think Different.”
APPlE COMPUTER

Or roll up your eyes?

“Your World. Delivered.”
AT&T

“Have it your way.”
BURGER KInG

“Does she or doesn’t she?”
ClAIROl HAIR COlORInG

“Quality is Job 1.”
FORD MOTOR COMPAnY

“We are driving excitement.”
POnTIAC