Growth Through Pivoting, Jose Costa, Group President, Driven Brands with The CEO Magazine

Jose Costa,

Editor Editor
Feb 19, 2017 - 17:01
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Mr. Jose Costa, the group president for Driven Brands where he leads Maaco, CARSTAR and Drive N’ Style. He is responsible for over $1.2 billion dollars in revenue and over 1,000 locations across North America. Before he joined Driven Brands, Mr. Costa was the Vice President of Marketing and R&D at Burger King. Mr. Costa has extensive experience in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He has also restructured portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group. Driven Brands’ business model is grounded on pivoting the franchise aftermarket automotive industry. They do this by acquiring complementary businesses and expanding into new verticals. Today Driven Brands continues to evolve through M&A. The company recently acquired CARSTAR, which has positioned it as a key player in the collision repair industry with insurance companies. This makes Mr. Costa a source of valuable information on how companies should pivot.

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