In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant. Like their botanical counterparts, successful companies take an evergreen approach to their client relationships, too. Conventional wisdom, which is […]
Seven Secrets for Developing Evergreen Customers Read More »
In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people who
How to Give Your Customers What They Want Read More »
Carmit Yadin, Author, “How to BOOM B2B Sales” You have an idea. You start a company. You develop, refine and produce your solution or product. You stand back and take rightful pride in your creation. Now what? You have to sell it! For many entrepreneurs sales can seem like a daunting obstacle in their path
4 Steps to Sell Anything to Anyone Read More »
Tony DiCostanzo, President, BookPal Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business marketplace is no different. Never before have so many companies offered similar products and services at the same price point, often causing consumers to feel
Defining Your Difference Amid a Sea of Sameness Read More »
Jim Buchanan, Author, Winning Customer Love Over the past 40 years I’ve worked in lots of different businesses, of all types and sizes, all around the world. I’ve held jobs on the shop floor, as a route salesman, as a mid-level supervisor and manager and in the C suite, including a couple of CEO roles. My
Love is a Strategy Read More »
In the past week I’ve experienced a notable increase in people asking my opinion. That’s good news for a consultant who considers opinion-giving the coinage of her realm. But clients didn’t ask; businesses did. As I checked out of the FedEx store where I’d bought envelopes, the nice clerk handed me a receipt and said,
And the Surveys Go On Read More »
In the past six months, I have visited four high-end hotels where the waiter informed me that they were out of English Breakfast Tea, the beverage that provides the perfect cup of ambition to start my day. Instead, the waiters advised I should try Earl Grey Tea. Earl Grey Tea takes its name from the
And the Survey Says… Read More »
