So you did it? You booked a vacation and you are actually going to leave your business. For many small business owners taking a vacation is scary. What if a customer needs you? What if a project gets derailed and your team needs you? What if nobody needs you or for that matter does not […]
Did you ever wonder what a procurement officer or buyer is thinking? Did you ever ask the buyer of your goods or services what they need? Did you ever wonder what drives a buyer crazy? Wonder no more! I have been reading and re-reading a book called “Feedback! Sales Advice from the Buyers Desk.” In
A Buyer’s Worst Fears Read More »
About eleven years ago I wrote some tips for a business publication to share some of my thoughts about what I had learned in my first fifteen years in business. If you do the math then you will know that the business is now over 25 years old. As I was going through some old
I recently had the opportunity to talk to a group of individuals who are focused on selling to small and medium size businesses. I was trying to give them a snapshot of the profile of the small business owner and why we are very different than the large, complex customers they typically serve. While one
Selling to Small Business Read More »
It happens every year. I start out with good intentions of making sure I have time for mid-year planning but things just seem to move too quickly and before I know it the year has passed and I have to scramble. This year I made a conscious effort to do a mid-year business check-up and
Diversity and Inclusion in corporate America may seem like buzz words, just a lot of hype. But, it is becoming more and more important to the fabric of many of the large companies for which I work. I have helped many of them create communications around their diversity efforts and in the process I have
Diversity: Hype or Helpful Read More »
This is the time of year when many small businesses get inquiries from students about spring or summer internships. So do you hire or not? Should you pay interns? How do you find the one that might…just might… turn out to be your next employee? Over the years we have offered internships at various times.
You never know when it might happen. You say or do something that gets you or your business noticed. The next thing you know you have reporters calling and asking for an interview. I have had a number of these situations recently and want to focus on one. A few weeks ago I was interviewed
What can modern business leaders learn from Einstein’s Annus Mirabilis papers, published in 1905? Plenty! At a minimum, CEOs can develop a way of thinking about an organization’s resources and potential for competitive advantage in the way that Einstein imagined a physical property’s mass and potential energy. Let’s recall…drawing from his theory of special relativity,
Cynthia Kay No matter what the size of the business, employees are critical to an organization’s success. This is especially true when a business wants to grow or expand. Employees help develop new products and services. Employees manufacture the goods. They provide the service. Employees can help delight a customer or destroy a relationship. So
Hiring the Right Person for a Small Business Read More »
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