The Neuroscience of Persuasion

Jim Crimmins

Jim Crimmins has immense experience in the business of persuasion. He is the former Director of Worldwide Brand Planning for the ad agency powerhouse DDB. He also served as the Chief Strategy Officer at DDB Chicago. Jim is a well recognized individual in the persuasion world and has now summed it all up with the release of his book 7 secrets of persuasion that translates the most recent neuroscience research insights into practical new techniques for effective persuasion in all areas of life. Considering how neuroscience is emerging as a powerful tool for thought and behavior modification Crimmins' insights are timely and powerful. His insights and perspective can be game changing for anyone in leadership roles. So lets get on with it and hear what Jim has to say.