The Importance of Brand Cohesiveness Across Social Media

Ben Laube

The Importance of Brand Cohesiveness Across Social Media

Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing.  By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust.

Representing your brand on social media is fairly simple as long as your business has its ideals and image secured.  On multiple platforms such as Facebook, Twitter, and Google+, you’re able to upload cover photos, the goal is have the same look and feel on all of the networks.

The next step is ensure your brand’s “voice” is heard throughout the text of the page, as well as in the posts. Establish a voice that clearly defines who you are. Remember, social media is essentially your online persona and face.  Let it represent who you are.

Having a cohesive social strategy is another facet to strongly consider. What are you posting?  How often are you posting?  Are you posting the same content to specific profiles?  Really take a step back and decide how and what you want to post.  Social Media is about being social - always remember that.

Now that you’ve chosen your networks, your social strategy, and how to represent your brand online, here are few tips to ensure a positive social environment for your fans.


1 - Engage your followers with contests, questions, comments, provoking thoughts, etc.

2 - Post on a regular basis

3 - Choose what type of content is most appropriate for your brand, and limit the confusion of posting anything and everything.


1 - Over promote yourself.  Remember, if you were talking to someone face to face and all they did was promote their business to you, it wouldn’t go over well.  The same goes for social media.  There is a healthy ratio we like to follow of 60% Conversation/Engagement and 40% Promotion.  A healthy balance to keep your followers interested.

2 - Over post.  It’s great to share quality content on a regular basis, but don’t post every hour.  Remember, these posts show up in people’s news feeds and can be seen as “spam.”  Post 1, 2, maybe 3 times a day is plenty enough.

3 - Don’t bad talk other brands on social media. It’s important to keep your brand’s online reputation and image seen in a positive light.  Trash talking your competitors will only hurt you and turn your followers away.

Now go be social with social media!


About the Author

Ben Laube is President and Founder of POLR Marketing, a growth marketing technology company. Through the use of content writing, pay-per-click, ethical SEO practices, web design & development graphic design, and strategic planning, POLR Marketing offers the services you need to help grow your business to the next level.