Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She serves on the Board of the National Small Business Association (NSBA). She is the author of Small Business for Big Thinkers- Unconventional Strategies to Connect With and Win Big Business.

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Rethink the Business Plan

The business plan. It has been the “must” for every would-be entrepreneur. When I first started out, I read all the books about how to create the perfect one before I ventured out to get funding. While everyone has their own twist on what to include, there are some typical components. They range from an

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workforce

The Small Business Workforce

Data. We hear repeatedly that data is critical to decision-making. This past week my company, Cynthia Kay and Company, partnered with the National Small Business Association on the 2017 Small Business Workforce and Labor Survey. I was particularly interested in sponsoring this survey because as the owner of a service business, my workforce is key

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Let’s Talk Taxes

As the Owner and CEO of a small business, I have learned valuable lessons about running an effective organization. You learn quickly that you need to be able to budget and make decisions that benefit both your company and your employees. However, one of the most concerning issues facing American small businesses is the current

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Too Busy to Connect?

For me, time is a precious resource and I know I am not alone. It’s easy to get overwhelmed and not take the time to connect with suppliers and customers. This week, in the midst of a grueling work schedule, I decided to show up at a trade show in Chicago (a three-hour drive from

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Small Business Says….

If you want to know about the major issues facing small business a new survey by the National Small Business Association makes it clear. The top two are ones that I know well; the cost of healthcare and the amount of time I spend just trying to figure out regulations. When I testified in Washington,

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Give Your Company a Gift

This time of year many are focused on the holidays, giving gifts to special customers and rewarding employees for the past year. I would suggest that this is the time to put something else on your “list”- a gift to your company.  As we close out the year, here are some suggestions for things you

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supplier

Supplier or Advisor?

This past week I had two very different interactions that caused me to think about how my business interacts with customers. The two customers have some common characteristics. They are both successful organizations with dedicated staffs and competent CEOs. But there are big differences in the way they work with outside resources. Customer #1 is

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Survey Says…

If you knew you were going to get a big influx of business would you be more likely to hire people. If you had a handle on where interest rates were headed might you think about getting a loan for new equipment? If you thought the economy was going to improve would you launch a

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