Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She serves on the Board of the National Small Business Association (NSBA). She is the author of Small Business for Big Thinkers- Unconventional Strategies to Connect With and Win Big Business.

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A Tale of Two Titles

The owner of an insurance agency I know did an experiment. Sheila VanZile of Watermark Insurance printed business cards with two different titles: President and Queen. Over the course of time, she used both… and Queen won out. That title engaged people, helped start a conversation and gave them a glimpse of her fun personality. […]

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Start-ups Stalled

You might think that the numbers say it all but I believe we need to look deeper. According to the Small Business Administration (SBA), there are 27.9 million small businesses in the United States and they make up 99.7% of U.S. employer firms. These businesses employ about 50% of the country’s private sector workforce. For

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Too Busy to Learn?

If you are like most business owners you are inundated with pitches for training, workshops and seminars to attend. They tout things like: Learn the 7 Proven Ways to Grow Your Sales Create a Culture of Success and Overcome Obstacles One Day to Greatness Attend this one-day leadership institute to interact with other women business

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What a Week!

This past week there were celebrations across the country for National Small Business Week to draw attention to the entrepreneurial spirit that still exists today despite the challenges that loom large. The week officially kicked off last Sunday at the Smithsonian National Museum of American History. There were the expected speeches and of course awards

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Get Out the Popcorn

A number of movies have been released just in time for spring break. I have watched with amusement as the critics have taken aim at movies like My Big Fat Greek Wedding 2 and Batman vs Superman. The website Rotten Tomatoes rates films with its Tomatometer™ rating. According to the site the rating is “based

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