Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She serves on the Board of the National Small Business Association (NSBA). She is the author of Small Business for Big Thinkers- Unconventional Strategies to Connect With and Win Big Business.

disrupt

Disrupt Your Business

Imagine this. You get hit by a huge order that must be delivered at three times your normal speed. How do you mobilize to make it happen? This is not just a scenario it is a real-life situation that my company experienced recently. Many companies would have simply thrown up their hands and said no. […]

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words

Choose Words Wisely

I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their

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lesson learned

Take a Lesson

Do you sometimes feel like the person or organization that you are buying from acts like they are doing you a favor? I do. You go into a store and literally have to tackle someone to help you. You call a company and don’t get a call back for days. You get the distinct impression

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Be it Resolved

I am not much for resolutions. But, in the spirit of the New Year I would like to offer one that makes a lot of sense for small business owners. First, here is a little history. Over many years small business owners have been working to get some certainty about tax credits and deductions. Some

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shop now

Time to Start Shopping?

I am not talking about holiday shopping. I am talking about “shopping” for your business. Last year, I like many individuals waited, and waited and waited for word about the expired tax extenders. Just in the nick of time, tax extenders were approved. Of course by that time many did not have time to shop.

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Small Business All Year Round

Last Saturday was “Small Business Saturday.”  It’s a celebration of small business that was launched in 2010 by American Express and over the years it has caught on in neighborhoods and business districts around the country. This year the results were encouraging. News outlets reported that spending reached 16.3 billion which is a 14% increase

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Survey says

Survey Says…

Are you confused by all the changes in the Affordable Care Act? Are you tired of trying to navigate the complexities of buying health insurance coverage for employees? Have you seen an increase in premiums? If you, like me, are a typical small business owner you probably answered yes to all of the above. We

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