Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She serves on the Board of the National Small Business Association (NSBA). She is the author of Small Business for Big Thinkers- Unconventional Strategies to Connect With and Win Big Business.

InfoGraphic2SAFE DATA

Is Your Data Safe?

The controversy over the hacking of SONY continues to be in the news for many reasons. There is the release of information about celebrities, the discussion about theaters refusing to show the movie and of course the US sanctions imposed on North Korea. Central to this story is the security of data and protecting data […]

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Small Business Saturday results

Hype or Real Results

Black Friday. Small Business Saturday. Cyber Monday. You simply can’t get away from the promotions this time of year.  While there is lots of hype leading up to these promotions you have to wonder if there are real results. I was most interested in Small Business Saturday which got unbelievable coverage in the media and

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A Buyer’s Worst Fears

Did you ever wonder what a procurement officer or buyer is thinking? Did you ever ask the buyer of your goods or services what they need? Did you ever wonder what drives a buyer crazy? Wonder no more! I have been reading and re-reading a book called “Feedback! Sales Advice from the Buyers Desk.” In

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megaphone

Speak Up

Like most business owners I get asked to speak on different topics to a variety of groups. I did a count and have been averaging about one speech per week for the past few months and traveling around the country.  A fellow business owner reached out to ask some questions about accepting and charging for

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make things

Think Like an Inventor

Shark Tank, it’s that popular TV show where entrepreneurs and inventors try to get the celebrity panel to invest. All the attention on this show is inspiring individuals to take their ideas to the next level. That’s why every day across the country people are “playing out” that show off the big screen. In fact,

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success

Success Revisited

About eleven years ago I wrote some tips for a business publication to share some of my thoughts about what I had learned in my first fifteen years in business.  If you do the math then you will know that the business is now over 25 years old. As I was going through some old

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It’s a Year!

Year-end is just around the corner for those of us that close out the year on September 30th. That means it’s time to assess our accomplishments and reward employees for their work. Assessing the business for me is not just about growing the top line, although that is critically important. But there are other measures

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