Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She serves on the Board of the National Small Business Association (NSBA). She is the author of Small Business for Big Thinkers- Unconventional Strategies to Connect With and Win Big Business.

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Celebrate Small Business

This is National Small Business Week.The celebrations, seminars and promotion are in full swing. As a Board Member of the National Small Business Association (NSBA) and Chair of the Small Business Association of Michigan’s PAC, I know how important it is to support and promote small business. There has been a lot of hype this […]

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Diversity: Hype or Helpful

Diversity and Inclusion in corporate America may seem like buzz words, just a lot of hype. But, it is becoming more and more important to the fabric of many of the large companies for which I work. I have helped many of them create communications around their diversity efforts and in the process I have

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Are You a Target?

It’s that time of year. Requests are pouring in to my company to sponsor golf outings, make charitable donations, buy gala tickets and attend award luncheons. I don’t know about other business owners but it seems like I could be at an event every day. I also notice that I keep running into the same

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Presentation and Media Training: What are you saying without realizing you’re saying it?

There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect

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Be Your Customer’s Customer

It’s a pretty obvious fact. When you are in a personal relationship each party has something to gain when things go well. Each party also has something to lose when it all goes south. We all have relationships with customers but what happens if you are your customer’s customer? Think about it. You provide goods

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Thoughtful Leadership

For a long time people have told me they thought I was a really good leader. I accepted that graciously but frankly I never sat down and really analyzed what I was doing. Like many entrepreneurs, I do things by gut instinct- hire people, make capital buying decisions, try new product introductions and much more.

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