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This past week I read a book that offers business owners information that they can use every day. It’s called People Tools and the name does the content justice. There are lots of books about business. In fact, far too many with some unrealistic views about how a business owner can achieve success.There are also […]
I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because
Giveaways: Sound Strategy or a Waste of Resources? Read More »
“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English. So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also
Your Company’s Voice: Find it and put it to work Read More »
This past week we picked up a new client that had an immediate need for several videos. On less than a day’s notice two of my employees were on a plane on a Thursday to the client’s location. Others back at the office started working on elements of the project. When the field team returned
Does your workforce have a great work ethic? Or, is it just a job? Read More »
This is the time of year when many small businesses get inquiries from students about spring or summer internships. So do you hire or not? Should you pay interns? How do you find the one that might…just might… turn out to be your next employee? Over the years we have offered internships at various times.
It seems that everyone is focused on closing out 2013 and thinking about the New Year. There are countless media reports that look back at the big stories. There are editorials about what people want to change or accomplish in 2014. Even though it might seem trite I wanted to add a little to the
There is no doubt about it. It is hard to keep things moving along during the holidays. Clients are busy trying to wrap up their year-end and are pressing with last minute requests before budgets disappear. There are projects that they need to get rolling in 2014 after the long holiday season. There are extended
Stay Productive During the Holidays Read More »
You never know when it might happen. You say or do something that gets you or your business noticed. The next thing you know you have reporters calling and asking for an interview. I have had a number of these situations recently and want to focus on one. A few weeks ago I was interviewed
In cities around the country there is a major promotion to encourage people to buy from local retailers and businesses. The buzz in commercials and other media outlets is all about “shopping small.” Small Business Saturday was founded in 2010 by American Express and now has the support of a number of major partners. It
Wouldn’t it be nice if you always had a steady flow of business? A pace that is manageable? Deadlines which are realistic? Forget it. It is not going to happen. It used to be that I could count on certain seasonal rushes. I knew there would be a mad dash to spend money and finish
The Frantic Pace of Small Business Read More »
