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the ceo magazine, stress management,

Stress can be a good thing

Stanley Abbott, Author, Enjoy Stress In today’s professional world, many in the corporate world believe we can easily fend off or avoid stress. Nothing could be further from the truth. Defined medically, zero stress is death. Stress will automatically be in your life as a consequence of being alive. If you feel unable to cope with […]

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Taming a Market Gone Haywire

Michael S. Blake, CFA, ASA, ABAR, BCA, Founder of Arpeggio Advisors 5-Step Methodology to Improve Startup Valuations and Empower the Negotiation Process  Determining the value of startup companies in a rational way is inherently tricky.  The company may have no operating history, no financial metrics of significance, and may not even have a product to

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the ceo magazine, analytics,

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to

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the ceo magazine, productivity,

The Art of Requests: From Intention to Words to Action

Kate Purmal and Lisa Goldman, Co-authors, The Moonshot Effect: Disrupting Business as Usual CEO of software company Versaic, Burt Cummings learned the hard way about the importance – and power – of making effective requests. After getting into circular and totally unproductive loops with team members involving miscommunications and missed deadlines, Burt got some advice from

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the ceo magazine, leadership,

Training Your High Potentials to Move Agendas

Samuel B. Bacharach, Author, The Agenda Mover Having a leadership pipeline is one of the core responsibilities of a CEO. It is continuity, transference, and evolution of leadership skills that sustains the organization. The question for leaders is, “What type of leaders will assure that your organization will thrive?” We no longer live in the world of hierarchy,

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