Guest Blogger – Page 7 – The CEO Magazine

Are Your Marketing Tactics Aligned with Your Marketing Strategies?

Gerri Knilans, President, Trade Press Services Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives. What is a strategy? A strategy is […]

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the ceo magazine, organizational culture,

Seven Key Insights for Ethically Running a Successful Business

Management

Bruce Hartman, Founder, Gideon Partners During my time as a Fortune 500 CFO and as a business advisor, I noticed that successful organizations have a culture that attracts high performing employees. Their culture matches their business goals and the business seems to grow effortlessly. These companies have a culture built around highly ethical behaviors and

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How Female Leadership Can Improve Employee Well-Being and Staff Satisfaction?

Leadership

Mostafa Sayyadi, Author, Transformational Leadership: How To Prosper as a Leader In Today’s Hypercompetitive Environment Today‘s globalized nature of competitiveness is placing more pressure on organizations to employ effective leaders, males or females, who are capable of improving employee well-being and staff satisfaction. There are many academic studies that focus on the managerial factors that drive employee well-being and

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How B-to-B Sales Leaders View the Pressures of C-Suite Executives

Sales

Stephen J. Bistritz, Founder, SellXL Business drivers – loosely defined as the key factors that create the need for change within a corporation – are typically behind a customer’s thought process when it comes to making significant investments with suppliers. In order to remain effective, b-to-b sales leaders and their teams need to have a baseline

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The Secret to Transformation Success: Let Go!

Leadership, Management

Lior Arussy, CEO, Strativity Organizations and executives crave predictability and consistency. Bearing the burden of accountability to stockholders and stakeholders, CEOs seek complete visibility to their companies’ operation, performance, and results. This obsession with consistency and predictability is what often keeps organizations from adapting more quickly to the changing environments in the market and to evolving

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the ceo magazine, leadership, employee engagement,

Five Ways to Encourage Discretionary Effort

Management

Years ago, I worked for a boss who would have told you how much he admired, encouraged, and inspired discretionary effort. And he would have been wrong on all counts. However, he would have also told you that he went to great lengths to hire highly motivated people who would ensure his success as a

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Why Can’t Organizations Attract and Retain Talent?

Management

Nancy O’Keefe, Author, Fighting The Talent Battle: How To Update Your Arsenal and Win the War Finding great employees is a top problem organizations struggle with today. It is getting more and more difficult to attract, motivate and retain employees with the skills that are needed in a fast-changing business and technological world. Business leaders should

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The People Edge — Creative, Innovative, Diverse Teams

Management

Susan Solovic, Author, The One Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success “Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” —Ronald Reagan Many people believe Ronald Reagan was a great president. Whether you

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Business Lessons Learned from Preparing for the World Marathon Challenge

Leadership, Self Governance

Jonathan Terrell, Founder & President, KCIC On February 5, 2018, I became one of a small number of people from around the globe to complete the World Marathon Challenge — seven marathons, in seven days, on all seven continents. It was a grueling experience, but I was successful because I applied several lessons I’ve learned since

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Who Will Change the World: How CEOs can effectively work with employees in globalized markets?

Leadership

Mostafa Sayyadi, Author, Transformational Leadership: How To Prosper as a Leader In Today’s Hypercompetitive Environment “A leader. . .is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” — Nelson Mandela The business environment is constantly changing as organizations

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