Guest Blogger

the ceo magazine, leadership

Changing Roles: From Founding CEO to “Employee”

Ben Straughan, Partner, Perkins Coie Perhaps few times for an emerging growth company present more risk than the transition of a founder/CEO to “employee” status. This often happens later in the startup life cycle, when a company has funding and/or sales traction. The difference between a smooth and rocky transition can represent the difference between the

Changing Roles: From Founding CEO to “Employee” Read More »

the ceo magazine, marketing

Dare To Be Different

Scott Addis, CEO, The Addis Group In today’s dog eat dog business environment, it is essential that you develop a strategy to stand out in a crowded marketplace… to separate yourself from your competition.  Simply put, to be different!  Theodore Levitt, the renowned economist, professor at Harvard Business School and editor of The Harvard Business Review had the

Dare To Be Different Read More »

ceo magazine, communication

Understand and Adapt to Different Communication Styles

Ted Gorski, President, Get Your Edge, LLC In today’s corporate world, leaders need excellent communication skills. Many are being asked to do more with fewer resources while also dealing with the stresses of a corporation that is downsizing and/or tightening budgets. To remain effective, leaders need near perfect communication skills regardless of their own communication

Understand and Adapt to Different Communication Styles Read More »

ceo magazine, marketing

The Big Marketing Changes to Expect in 2014

Jim Porçarelli, Executive Vice President, Active International Significant shifts in the media and marketing landscape will dramatically impact companies’ priorities as they determine their marketing and overall business plans this year. Sticking to the status quo will cause many to fall behind. As a result, executives must encourage their marketing teams to forge ahead into what may

The Big Marketing Changes to Expect in 2014 Read More »