Leslie Ungar

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How to Meet Marketing’s Moment of Fear: 5 Steps to Answer the World’s Most Dreaded Question

It is often referred to as Marketing’s Moment of Truth. I prefer to refer to it as Marketing’s Moment of Fear. The question that you dread is the, “so what do you do” question. You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how

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