~~In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated team focused on turning that movie hit into successful and profitable rides, toys, clothes, video games and more. In the advertising business, we […]
Does Your Company Have Legs? Read More »
~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive
What is a BRAND? by Scott Deming Read More »
~~Getting Great People and Keeping Them are Two Very Different Things Part of the formula for a vibrant and sustainable culture is hiring inspired and talented people. But, it’s not enough for you to bring people on board who share your values and your purpose. You need to keep these people on board. In most
How to Attract and Keep Great Employees Read More »
One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend
Perceptual Reality Read More »
When I ran my own agency, I knew that intrigue was crucial to getting a potential client involved, but if I failed to deliver something of substance, I would have never secured those clients, or I’d have soon lost them. And the key to delivering substance was research. Every time we pitched a company, we
Does Your Biz Have Sustainable Intrigue? Read More »
