Books

These are book reflections, not reviews or summaries. Each piece is a personal take—insights, observations, and musings sparked by reading books relevant to CEOs and business leaders. The reflections may or may not closely follow the book’s content; instead, they focus on what the reading inspired in the author.

I Built a Tequila Brand. Then I Turned Its Waste Into a Business.

Books

What running two companies on opposite ends of the same supply chain taught me about sustainability, scale, and the opportunities hiding inside environmental problems.   Most conversations about sustainability start with responsibility. Reduce your footprint. Do less harm. Make better choices.  I understand the impulse. But after building a tequila brand from the ground up […]

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What The Subtle Art of Not Giving a Fck Taught Me About Leadership, Responsibility, and Running a Business

Books

When I first picked up the The Subtle Art of Not Giving a F*ck by Mark Manson, I did not expect it to reshape how I approach both life and business. Like a lot of people, I assumed it would be another self-help book telling readers to stop caring about things. What I discovered instead

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When Speed Creates Noise: A Decision I Got Wrong About Digital Authority

Books

When Speed Creates Noise: A Decision I Got Wrong About Digital Authority Most founders assume that if they move fast enough, they will eventually get ahead. That assumption is incomplete. What I have seen—especially while building digital media systems—is that speed without structure doesn’t create growth. It creates noise. This became clear to me during

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Grandpa Day

Books

Leadership Lessons from Grandpa Day How mentoring grandchildren shaped the way I think about leadership One Saturday morning my three-year-old grandson Felix and I were sitting near the runway at Santa Monica Airport watching small planes take off. Felix carefully studied every step the pilots took before departure. “They check everything before they go,” he

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Reflection from Marketer to Operator

Books

### Building for Equilibrium: When Growth Outpaces Delivery In 2018, I published *Pisma za Leona (Letters to Leon)*, a collection of reflections on marketing, sales psychology, and influence. The underlying thesis was simple: momentum compounds. Push harder, move faster, and out-execute competitors. That philosophy proved effective. It built a personal brand, drove demand, and scaled

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The New Architecture of Leadership: Why the Modern C-Suite Looks Different

Books

A shift from permanence to precision in executive leadership The challenges CEOs face do not stem from ambition, but from leadership frameworks that make it difficult to deploy talent with precision. Growth creates pressure to professionalize systems, governance, and leadership discipline, often faster than margins can support a fully built executive bench. The traditional response

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Escaping the Healthcare Red Ocean: A Strategy for Value Innovation

Books

When I first read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, its central thesis provided profound clarity regarding the structural realities of the modern United States healthcare system. The authors argue that companies should stop fiercely competing in saturated, bloody “red oceans” and instead focus their efforts on creating new market space.

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