Marketing

All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.

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What Marketers Can Learn from the Birth of Prince William and Kate Middleton’s Baby Boy Prince George

I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That’s when the judgments

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The Good, Bad, and Ugly – Social Media’s Impact on your Brand

Bob Kelleher Social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to

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Mindset Defines Results

Linda D. Henman, Ph.D. Does your company help your customers solve problems or to make decisions that will improve their lives?  Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand

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How to Meet Marketing’s Moment of Fear: 5 Steps to Answer the World’s Most Dreaded Question

It is often referred to as Marketing’s Moment of Truth. I prefer to refer to it as Marketing’s Moment of Fear. The question that you dread is the, “so what do you do” question. You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how

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