All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Rasheen Carbin There’s been a lot of talk in recent years about the elevator pitch, so much so, that it’s begun to intimidate people. Don’t worry. You don’t need to recite The Gettysburg Address. It’s just a short summary of who you are and what you do, not your complete résumé or everything that your company/product does. It […]
Constructing Your Elevator Pitch in 5 Steps Read More »
“So, What Do YOU Do?” As a professional speaker and communication consultant, I have been asked for years by nervous entrepreneurs and professionals headed to networking meetings and live events about the best way to put together an “elevator speech.” And for years I have been telling those same people why they should not have
Why Elevator Speeches Don’t Work and What to Do Instead Read More »
Ellen Rohr An Elevator Speech: A brief introduction of who you are, what you do and why one would be interested. I am a big fan of associations, of networking. I look for ‘eagles!’ I want to find folks who can teach me something. I have spent tens of thousands of dollars attending the best
How To Give an Elevator Speech Read More »
Anne Miller Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual. It resonates (safety, success, reliability).These are the effects of visual language or metaphors. Visual language intrigues, attracts, and stands out – which is why metaphors
Imagery is Worth a Thousand Words Read More »
I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That’s when the judgments
Marsha Friedman Those of you who’ve read my book, “Celebritize Yourself,” know that it describes a foolproof system for making yourself a go-to source for the media: You provide journalists with the content and insights they need; they provide you with mass-media exposure. At EMSI, we do that for clients by promoting them as experts
Want to Become a Media Success Story? Read More »
Sandra Zimmer The film trailer is arguably the most important marketing tool available to a filmmaker. In business, we also need trailers for marketing our companies. Business trailers are our one-minute introductions, otherwise known as elevator pitches.
Writing Blockbuster Elevator Pitches Read More »
Bob Kelleher Social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to
The Good, Bad, and Ugly – Social Media’s Impact on your Brand Read More »
Linda D. Henman, Ph.D. Does your company help your customers solve problems or to make decisions that will improve their lives? Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand
Mindset Defines Results Read More »
It is often referred to as Marketing’s Moment of Truth. I prefer to refer to it as Marketing’s Moment of Fear. The question that you dread is the, “so what do you do” question. You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how
