All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Many of our business models and leadership strategies are based on expectations and educations that are no longer relevant. We are currently engaged in a revolution, the equivalent of the industrial revolution that changed the world a century ago, yet many of us are failing to adapt and evolve. There are many businesses and individuals […]
How to Create Cultures of the Willing Read More »
Larry Light and Joan Kiddon, Authors, New Brand Leadership: Managing at the Intersection of Globalization, Locatlization, and Personalization The world is becoming more global, more local, and more personal all at the same time. How business leaders manage global brands must now change to address the collision of these three forces. Global marketing has evolved
CEOs and Brand Leadership Read More »
Ethics brings to mind dusty volumes of impenetrable text, heated arguments that go nowhere, and an overbearing concern with political correctness. But my thirty years as an ethics consultant has taught me something different. Ethics is really about releasing the forces of innovation in an organization. The reason for this is simple. To have ethics
Ethics Feeds Innovation Read More »
Brad Shorr, B2B Marketing Director, Straight North From the CEO’s point of view, the company website can go one of three ways: it can benefit the business, damage it, or have no impact whatsoever. While the latter two outcomes are clearly unattractive, they are often exactly what transpire — ironically because of misconceptions held by the
3 Misconceptions CEOs Typically Have About Web Development Read More »
Gastón Taratuta, CEO & founder, IMS Internet Media Services (IMS) Apple or everyone else? Most digital consumers nowadays come to a point where they must decide to buy an Apple product or the alternative. Except a consumer is deciding on more than just a product. They’re at a fork in the road with two paths:
Selling a Consumer Journey, Not Just a Product Read More »
The word “innovation” is such a constant in meetings around the world that it has almost become a contender for “corporate buzzword bingo.” Although it is often over-used it is not always well understood in terms of how it should be implemented into organizational culture, or even how it might be best used as a
Innovation is Actually Category Leadership Read More »
~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive
What is a BRAND? by Scott Deming Read More »
Jeff Ericson, Founder, RubyRide Whether you operate a small, medium or larger business, one thing is certain – you have got to start off on the right foot researching your competitive landscape to survive. In starting any business, the minimum time you should assess the competitive landscape and work on your business plan is at
Four Ways in Which to Build a Successful Brand Read More »
Kristen Gramigna, Chief Marketing Officer, BluePay Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:
How To Use A Blog To Build Business Read More »
Michael Randazzo, Author, Tales of an American Entrepreneur A mistake entrepreneurs make after years in business (twenty two in my case) is thinking that their brand is established but forget to nurture the core essential identity once it is defined. To avoid this, one of the most important things an entrepreneur can do is brand
Is your staff practicing Brand-Image Reinforcement? Read More »
