Marketing – Page 6 – The CEO Magazine

How Entrepreneurs Can Enter the Global Marketplace

Cleveland Brown, CEO, Payscout Global e-commerce holds the key to rebuilding the American economy. According to the Huffington Post, e-commerce sales have grown twice as fast as total retail sales (1). Despite challenges facing new business owners, entrepreneurs remain optimistic due to increasingly-accessible technological solutions and access to a global market. Global sales comes with […]

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How to Increase Sales with Emotionally-Driven Brand Names

Marketing, Sales

Alexandra Watkins, Founder & Chief Innovation Officer, Eat My Words During the past 15 years, as the founder and Chief Innovation Officer of a branding firm that specializes in creating names for new products, companies and services, I’m often asked how a name change impacts revenue. While you can certainly measure sales before and after

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Cat seeing himself as a lion in a mirror

Perceptual Reality

Entrepreneurship, Leadership, Management, Marketing, Sales, Small Business, Strategy

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend

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Think Emotional Branding

Marketing

Michael Randazzo, Author, Tales of an American Entrepreneur: Journey of a Small-Business Owner Whether you are a nascent entrepreneur or a seasoned CEO, many challenges are rooted in the same word: acquiring. Entrepreneurs ask themselves: “How do I acquire more customers, quality employees, or a better bottom line?” I cannot address these conundrums now but experience

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Why I Love Repeat Business… And You Should Too

Management, Marketing

Scott Spector AIA, Principal, Spector Group Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. — E. Edwards Deming We all know the above quote rings true, however time-crunched CEO’s and their senior management teams often fall into the trap of forgetting to

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Does Your Biz Have Sustainable Intrigue?

Marketing

When I ran my own agency, I knew that intrigue was crucial to getting a potential client involved, but if I failed to deliver something of substance, I would have never secured those clients, or I’d have soon lost them. And the key to delivering substance was research. Every time we pitched a company, we

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Speak Up

Marketing

Like most business owners I get asked to speak on different topics to a variety of groups. I did a count and have been averaging about one speech per week for the past few months and traveling around the country. A fellow business owner reached out to ask some questions about accepting and charging for

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Building and Nurturing Business Relationships

Marketing

Molly Fletcher, Author, The 5 Best Tools to Find Your Dream Career In today’s business world, we are more connected than ever. Yet in many ways, we’ve lost what I believe to be the real driver of business success—authentic relationships. For 15 years, I worked as a sports agent representing some of the top athletes, coaches

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Smartphones Could Be a Game Changer for Sales

Marketing

John McGee, CEO of OptifiNow The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world,

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Defining Your Difference Amid a Sea of Sameness

Marketing

Tony DiCostanzo, President, BookPal Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business marketplace is no different. Never before have so many companies offered similar products and services at the same price point, often causing consumers to feel

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