All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Last year I went down to Miami to an annual summit of global chief marketing officers. Working with these CMOs and aspiring CMOs, I was impressed. They all believed in the value of social media long-term, engaged relationships with customers to produce a rich value chain: real-time marketing and insight, higher-quality, yet lower-cost customer service […]
A Guide to Leading Social Media Marketing Across the C-Suite Read More »
Tony DiCostanzo, President, BookPal The world of e-commerce is continually evolving. Business to business (B2B) online revenue is rapidly catching up business to consumer (B2C) e-commerce revenue, with B2B expected to reach $800 billion to $1 trillion in 2014—creating a paradigm shift that provides exciting opportunities for online sellers ahead of this shift to either take
B2B e-Commerce in a B2C World Read More »
NE Ohio thought this day would never come. If you listened to sports radio, former players and talking heads also thought this day would never come . . . the return of LeBron “The King” James to the Cleveland Cavaliers. As in the Odyssey, I thought LeBron would return someday to the Cavs. In the Greek
The Most Important Lesson LeBron Has Taught Us: A Statistical Freak Read More »
Bernard Perrine, CEO, HipLogiq In today’s social media world, small businesses are finding social media platforms like Twitter increasingly important to bring new business in the door. Twitter is unique because as a public forum it allows for intent-based marketing, or opportunities for small businesses to join in on relevant conversations in real time, in a
Tips for Finding New Customers on Twitter Read More »
It’s a fact. Today many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break. We want to have a richer experience- to see and hear about things rather than just reading. And, it’s just more fun to see a video. Perhaps
How to Promote Your Brand with Video Read More »
Michael Idinopulos, Chief Marketing Officer, PeopleLinx When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the
You Should Forget Big Brother and Encourage Social Business Read More »
Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive. Strong executive leadership and support is essential to the
Become the Social CEO Read More »
Johnny Manziel, the 22nd pick in this year’s draft, went where no college player has gone before. Not in 78 years. The NFL draft started in 1936. Let’s do the Math. Well, math is not really my thing so let’s do the estimating thing. Roughly 12,000 football players have played in the NFL. And no
Johnny Football Used Social Media And You Can Too Read More »
In my last post, I offered some ideas about why you should share your knowledge and some tips to help you decide what to share. It is one thing to have great content and quite another to find ways to distribute that content. There are so many outlets and each one has its advantages and
Using Technology to Share Knowledge Read More »
In this fast-paced, high-pressure, sales-oriented world, many are hungry for CONTENT. That’s right, something they can actually use to make their job easier or help them better understand issues and face challenges. In another word—information! Unfortunately many of the newsletters or subscription feeds take advantage of you when you sign up. They bombard you with
Share Your Knowledge Read More »
