All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Todd C. Williams, Founder & President, eCameron, Inc. Customer Relationship Management (CRM) implementations fail at an alarming rate. In fact, your implementation probably will not meet your goals either. I have heard of few that actually do meet their goals. Unfortunately, the primary reason is not software difficulties. Regardless of what Salesforce and Microsoft tell you, […]
Why Your CRM Implementation Will Fail Read More »
Dr. Michael R. Burcham, CEO, Nashville Entrepreneur Center. One of the most important things you can work on today is figuring out who you (really) are, what you are passionate about, and how this should influence (and build) your personal brand and reputation. You should constantly build and nurture your personal brand – it is the
Building a High Impact Personal Brand Read More »
Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing your brand on social media is fairly simple as long as your
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Sean O’Neal, President, Adaptly For most CEO’s the world of social media is shrouded in mysteries that only their teenagers can fathom. But just as they learned to buy cable when it matured as a marketing channel and later learned to buy digital (both online and now, mobile and tablet), so too will competitive pressures have them
Understanding Social Media as a Real Advertising Channel Read More »
There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect
Presentation and Media Training: What are you saying without realizing you’re saying it? Read More »
Kathleen Burns Kingsbury As CEO, you set the tone for the entire organization. With the increase in women’s economic power, it is vital that you don’t make the mistake of assuming all women consumers are the same or that all “female friendly” marketing involves is changing the color scheme on your product and website. Women
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough. I’ve got a new test for you, the
Leverage Your Brand and Build Profit Read More »
I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because
Giveaways: Sound Strategy or a Waste of Resources? Read More »
Scott Addis, CEO, The Addis Group In today’s dog eat dog business environment, it is essential that you develop a strategy to stand out in a crowded marketplace… to separate yourself from your competition. Simply put, to be different! Theodore Levitt, the renowned economist, professor at Harvard Business School and editor of The Harvard Business Review had the
Dare To Be Different Read More »
Jim Porçarelli, Executive Vice President, Active International Significant shifts in the media and marketing landscape will dramatically impact companies’ priorities as they determine their marketing and overall business plans this year. Sticking to the status quo will cause many to fall behind. As a result, executives must encourage their marketing teams to forge ahead into what may
The Big Marketing Changes to Expect in 2014 Read More »
