Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.
“Price is what you pay. Value is what you get.” Warren Buffett, American investment entrepreneur Most ‘Elevator Pitches’ that I hear frustrate me. I listen to some business people ramble needlessly about what they do in feature oriented detail that would take a 100 story elevator ride to the middle. Unintentionally, I have become a […]
Experience and Ideas on ‘The Elevator Pitch’ Read More »
Last week at the Players Championship, Tiger Woods played 275 shots over 4 days. He won by only 2 strokes over 3 other world class golfers. That means he was less than 3/4% better. He only played 1 in 137 shots better than the others. He only had to play 2% better than the next 13
Sales unlike Golf, is a Zero Sum Game Read More »
Universal Problem… As I’ve been invited to speak and work with companies over the past two decades, one of the reoccurring thorns in the side of every executive is the difficulty in forecasting accurately. 59% the percentage Bloomberg reported of the S&P 500 companies who missed their sales forecast in Q3:2012. I was asked to speak to
Reality (in business) is often looking in the mirror but wearing an invisibility cloak. We look straight past our current situation without seeing what we’re doing in our daily role. Because we’re invisible (going through the motions), we often miss what’s really going on. This story is specific but in reality it’s more common than
Invisibility Cloak Management Read More »
