Small Business

Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

the ceo magazine, small business

How a SWOT Analysis Could Change Your Business Fortunes

Richard L. Weinberger, PhD, CPA As the CEO of an organization, you spend a great deal of your time deciding what future changes will be most beneficial for your company. When contemplating these major decisions, what’s your initial starting point? One effective tool is a SWOT analysis, which highlights the strengths, weaknesses, opportunities, and threats […]

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