Strategy

Assessment of the situation to devise a game plan for things to come to fruition.

The Art of Strategic Growth in a Competitive Marketplace

     Today’s marketplace teems with both opportunities and competition. The way to succeed amid continuously changing circumstances, in my view, is to pursue a strategy for growth. My firm, Spector Group, which is celebrating its 50th anniversary this year, has for years followed three distinct, but interconnected elements for strategic growth: • Deepening relationships with current

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Innovation is Actually Category Leadership

The word “innovation” is such a constant in meetings around the world that it has almost become a contender for “corporate buzzword bingo.” Although it is often over-used it is not always well understood in terms of how it should be implemented into organizational culture, or even how it might be best used as a

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BRAND

What is a BRAND? by Scott Deming

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive

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the ceo magazine, business strategy

The Hidden Value in Your Company is the Key to Your Growth

Scott Edinger, Author, The Hidden Leader Every time I’ve worked with a senior team in the strategy formulation process, we’ve succeeded. Of course, I’ve never heard any group of executives say their strategy failed when it was created. It is in the implementation or execution that strategies falter, because most strategies rely on people in

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