Chip R. Bell Walk into Sewell Lexus in Dallas, Texas. A huge overhead light shaped like an upside-down diamond…bathes the bone-colored tile of the showroom in a soft glow. Offices are done in rich mahogany paneling. Large plants are everywhere, plus colorful fresh flowers. The sitting area has overstuffed leather couches centered on a rich […]
Leading a Cult-Like Brand Read More »
Kari Warberg Block, Founder and CEO of earthkind® I started my company, earthkind®, makers of natural preventive repellants, because I was on a mission. As the wife of a farmer and daughter of an entomologist, I couldn’t understand why, at the time, 98% of pest control solutions sold were kill methods and poisons. I started
Lessons for Building and Nurturing a Successful Brand Read More »
Julie Cottineau, Founder & CEO, BrandTwist Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.
Michael Randazzo, Author, Tales of an American Entrepreneur A mistake entrepreneurs make after years in business (twenty two in my case) is thinking that their brand is established but forget to nurture the core essential identity once it is defined. To avoid this, one of the most important things an entrepreneur can do is brand
Is your staff practicing Brand-Image Reinforcement? Read More »
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough. I’ve got a new test for you, the
Leverage Your Brand and Build Profit Read More »
“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English. So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also
Your Company’s Voice: Find it and put it to work Read More »
Colin Jeavons, CEO at Vertical Search Works Uncertainty is a hallmark of today’s business climate, but it can be managed in your online presence. Semantic search technologies are emerging to help curate your company’s reputation, target customers more effectively, and stay current with the latest mobile marketing trends – without having to hire another technology
Your Reputation’s on the Line! How to Control Your Online Presence Read More »
