communications strategy

Does Your Company Have a “Communications Strategy”?

Jack Litewka, Author, The Sophisticated Manager What circumstance is equally irksome to internal staff and external customers, business partners, and shareholders? The answer: Being blind-sided by new policies, new circumstances, changes in plans, and so forth. If your company does not have a near-term, mid-term, and long-term communications plan, it cannot have a Communications Strategy. […]

Does Your Company Have a “Communications Strategy”? Read More »

4 Best Practices for Crisis Communications

Management

Jeffrey Hayzlett Crisis communications affects everyone – big and small companies alike. In the past few years, we’ve seen major brands go through a number of crises – from Sea World’s backlash from the movie “Blackfish,” to Chipotle closing some stores due to E.coli concerns, to industry giants like Wells Fargo and their fraudulent accounts scandal.

4 Best Practices for Crisis Communications Read More »

Your Company’s Voice: Find it and put it to work

Leadership

“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English. So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also

Your Company’s Voice: Find it and put it to work Read More »

Does Your Company Have a “Communications Strategy”?

4 Best Practices for Crisis Communications

Your Company’s Voice: Find it and put it to work

Support Original Thinking … ➜