corporate mission

the ceo magazine, purpose,

The CEO as Chief Purpose Officer

John Izzo & Jeff Vanderwielen, Authors, The Purpose Revolution In a survey of global CEO’s, Harvard found that over 83% of them said they believed activating purpose within their organization would impact their company’s performance and success, yet only one-third of those same leaders felt they were doing a good job of doing so. In our new book, The […]

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the ceo magazine, corporate mission,

Purpose = Future

Markus Kramer & Tofig Husein-zadeh, Authors, The Guiding Purpose Strategy Building a successful, Purpose led business is probably the one thing that will make the difference between dying a slow death and building a thriving company in the decades to come. Empowered consumers, radical transparency across value chains and a generation of consumers that breath technology like

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the ceo magazine, corporate mission,

Capitalists Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation (Excerpt)

Peter Georgescu, Chairman Emeritus, Young & Rubicam Jim Sinegal is the son of a coal miner and steelworker. He grew up with a firsthand view of the realities of human labor and the difficulties of making a living through decades of sustained hard work, in his father’s life and then in his own. What has

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the ceo magazine, corporate culture,

The CEO as “Cultural Excellence Officer”

Jack Litewka, Author, THE SOPHISTICATED MANAGER:  Essential Leadership Lessons for Developing High-Performance Team… and Avoiding Critical Mistakes A CEO creates the Corporate Culture.  This activity deserves and requires careful thought and communication. If this activity is considered a “nice-to-have”, then the resulting culture is random and becomes “cultural transmission by osmosis” – which is not the

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the ceo magazine, business vision,

Your “One Big Thing” – Going Beyond Success to Achieve Significance

Joseph A Michelli, Author, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Columnist and author Irving Kristol once suggested that leaders need to define that “one big thing and stick with it.” Whenever I consider offering customer experience consulting services for a prospective business client, I interview senior leadership and ask a lot of

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