Cynthia Kay

Small Business Saturday results

Hype or Real Results

Black Friday. Small Business Saturday. Cyber Monday. You simply can’t get away from the promotions this time of year.  While there is lots of hype leading up to these promotions you have to wonder if there are real results. I was most interested in Small Business Saturday which got unbelievable coverage in the media and

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A Buyer’s Worst Fears

Did you ever wonder what a procurement officer or buyer is thinking? Did you ever ask the buyer of your goods or services what they need? Did you ever wonder what drives a buyer crazy? Wonder no more! I have been reading and re-reading a book called “Feedback! Sales Advice from the Buyers Desk.” In

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megaphone

Speak Up

Like most business owners I get asked to speak on different topics to a variety of groups. I did a count and have been averaging about one speech per week for the past few months and traveling around the country.  A fellow business owner reached out to ask some questions about accepting and charging for

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make things

Think Like an Inventor

Shark Tank, it’s that popular TV show where entrepreneurs and inventors try to get the celebrity panel to invest. All the attention on this show is inspiring individuals to take their ideas to the next level. That’s why every day across the country people are “playing out” that show off the big screen. In fact,

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success

Success Revisited

About eleven years ago I wrote some tips for a business publication to share some of my thoughts about what I had learned in my first fifteen years in business.  If you do the math then you will know that the business is now over 25 years old. As I was going through some old

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It’s a Year!

Year-end is just around the corner for those of us that close out the year on September 30th. That means it’s time to assess our accomplishments and reward employees for their work. Assessing the business for me is not just about growing the top line, although that is critically important. But there are other measures

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What Summer?

All of the local news channels in our area are in the “back- to-school” programming mode. There are features about how to get the most from the last few weeks of summer, trying to get kids back on a regular schedule and planning for back-to-school shopping. With all of the attention, I had to stop

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