This past winter has been an interesting one. Nationwide there were numerous rainy and wintery mixes causing unexpected closings and outages for businesses and schools. These closings and delays made a big impact on multiple companies as sales went down, more exterior repairs incurred, and overall employee morale and productivity decreased due to the gloomy […]
5 Tips to Awaken from the Winter Slumber Read More »
There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect
Presentation and Media Training: What are you saying without realizing you’re saying it? Read More »
With so much of the focus these days being placed on a company’s external messaging, it can be easy to lose focus on your internal communications with employees. The fact is, even excellent ideas don’t amount to much if you can’t communicate the finer points of them to your team. Here are some tips for
Employee Communications: Tips for Keeping Your Team on Message Read More »
It’s a pretty obvious fact. When you are in a personal relationship each party has something to gain when things go well. Each party also has something to lose when it all goes south. We all have relationships with customers but what happens if you are your customer’s customer? Think about it. You provide goods
Be Your Customer’s Customer Read More »
For a long time people have told me they thought I was a really good leader. I accepted that graciously but frankly I never sat down and really analyzed what I was doing. Like many entrepreneurs, I do things by gut instinct- hire people, make capital buying decisions, try new product introductions and much more.
Thoughtful Leadership Read More »
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This past week I read a book that offers business owners information that they can use every day. It’s called People Tools and the name does the content justice. There are lots of books about business. In fact, far too many with some unrealistic views about how a business owner can achieve success.There are also
I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because
Giveaways: Sound Strategy or a Waste of Resources? Read More »
“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English. So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also
Your Company’s Voice: Find it and put it to work Read More »
This past week we picked up a new client that had an immediate need for several videos. On less than a day’s notice two of my employees were on a plane on a Thursday to the client’s location. Others back at the office started working on elements of the project. When the field team returned
Does your workforce have a great work ethic? Or, is it just a job? Read More »
This is the time of year when many small businesses get inquiries from students about spring or summer internships. So do you hire or not? Should you pay interns? How do you find the one that might…just might… turn out to be your next employee? Over the years we have offered internships at various times.
