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Leaders, What Are You Communicating With “The Little Things”?

Granted, leaders gain visibility for their message by speaking at a major industry event, international conference, or even a local community affair. But just as with movies, games, and apps, leaders increase their popularity and influence to a tipping point when employees share their opinions of that leader with their colleagues. That is, Robert interacts

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the ceo magazine, gig economy,

Getting the Best of the Gig Economy from the Outset

Marion McGovern, Author, Thriving in the Gig Economy Clearly the gig economy is here to stay. The trend toward independent work is accelerating as more and more people abandon long term corporate employment for consulting and/or freelance careers. Driven by a desire for flexibility, control over the content, location and impact of their efforts and often

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the ceo magazine, marketing,

Is telemarketing dead? Transforming cold calls to conversations.

Gerri Knilans, President, Trade Press Services Cold calling is an outbound marketing effort many consider outdated. In fact, there are countless blogs and articles proclaiming in large type, “cold calling is dead!” However, 90% of Fortune 500 companies consider telemarketing an effective marketing campaign and are still investing in outbound calling programs. So, the question

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