the ceo magazine, branding,

What Do the Kool-Aid Man, the Avon Lady and Richard Branson Have in Common? Hint: They Are All Masters of Branding

Julie Cottineau, Founder & CEO, BrandTwist Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact. […]

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the ceo magazine, remote workforce,

Is a Remote Workforce Good for Your Business?

Simon Slade, CEO & Co-founder, SaleHoo Hiring staff can be one of the greatest challenges for a business owner because expanding your team with great talent is a constant necessity. The trend of remote work is a response to that challenge. GlobalWorkplaceAnalytics.com suggests that 50% of the US workforce holds a job that is compatible with partially

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the ceo magazine, risk management,

Risk Agility and Decision Making in the 21st Century

Daniel Wagner & Dante Disparte, Authors, Global Risk Agility and Decision Making As risks have evolved from being phenomenological occurrences in the natural world, the twenty-first century is in many ways the era of man-made risk and man-stoked fires. From cyber risk–which is increasingly mutating to impact all facets of the modern economy–to terrorism, climate change,

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lesson learned

Too Busy to Learn?

If you are like most business owners you are inundated with pitches for training, workshops and seminars to attend. They tout things like: Learn the 7 Proven Ways to Grow Your Sales Create a Culture of Success and Overcome Obstacles One Day to Greatness Attend this one-day leadership institute to interact with other women business

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Be a Leader and Eliminate Generational Labelling in Your Organization

Jessica Kriegel, Ed.D., Author, Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes Generational labelling is meaningless and counter-productive in the workplace. Not only does such labelling create unfair biases and lead to inappropriate reactions, but in fact, there is no clear evidence to support the messages that the stereotypes convey. Yet CEOs, managers

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the ceo magazine, sales management,

KARE for Your Accounts

Brian W. Sullivan, co-author of SANDLER ENTERPRISE SELLING:  Winning, Growing, And Retaining Major Accounts In selling, we all work with logical groupings of our accounts, both clients and prospects, to add clarity to our sales and service efforts. For example, we group by industry, account size, geography, and commercial vs. public sector. We create these

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the ceo magazine, mergers and acquisitions,

Insuring directors and officers through M&A and IPO events

Jeff Van Gulick, Senior Vice President, Commercial Lines Practice Leader, HUB International Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. But, these transactions can also be the impetus for legal recourse – a significant liability for the company’s directors and officers.  Mergers and

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4-Ways-to-Make-Data-Backed-Corporate-Travel-Decisions

4 Ways to Make Data-Backed Corporate Travel Decisions

Travel is essential to SME success in today’s global, hyper-connected workplace. Employees working with customers across the country or throughout the world is not uncommon – in fact, it’s quickly becoming the norm. While travel is essential to developing and maintaining important relationships, providing needed support and securing new business, this piece of your company’s

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