The news has been terrible for years so small business owners are hungry for some good news. They got it. In a recently released survey by the National Small Business Association (NSBA), there was a sense of confidence that finally things might be on the upswing. If you want to check out the whole report […]
Is Small Business Faring Better? Read More »
All of the local news channels in our area are in the “back- to-school” programming mode. There are features about how to get the most from the last few weeks of summer, trying to get kids back on a regular schedule and planning for back-to-school shopping. With all of the attention, I had to stop
I recently had the opportunity to talk to a group of individuals who are focused on selling to small and medium size businesses. I was trying to give them a snapshot of the profile of the small business owner and why we are very different than the large, complex customers they typically serve. While one
Selling to Small Business Read More »
This past week we were very happy to bring three new clients onboard. It isalways great when you bring in new business but it is also time consuming to get to know each other. When you work with an existing client it is just a fact of life that you get into a pattern of
Onboarding a New Client Read More »
Call me old fashioned but I was dumbfounded and, quite frankly, disgusted at a recent Kickstarter campaign. A man started a campaign to make a bowl of potato salad. His goal was $10 and his pitch was, “Basically I’m just making potato salad. I haven’t decided what kind yet.” Not particularly inspiring or noteworthy. But,
Expensive Potato Salad Read More »
It’s a fact. Today many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break. We want to have a richer experience- to see and hear about things rather than just reading. And, it’s just more fun to see a video. Perhaps
How to Promote Your Brand with Video Read More »
A few weeks ago I was in Washington DC where I attended the National Small Business Association Washington Presentation. The sessions were focused on small business and you can read about them and the White House briefing at www.nsba.biz . While in DC, I had a chance to do some sightseeing and visited several monuments.
It happens every year. I start out with good intentions of making sure I have time for mid-year planning but things just seem to move too quickly and before I know it the year has passed and I have to scramble. This year I made a conscious effort to do a mid-year business check-up and
In my last post, I offered some ideas about why you should share your knowledge and some tips to help you decide what to share. It is one thing to have great content and quite another to find ways to distribute that content. There are so many outlets and each one has its advantages and
Using Technology to Share Knowledge Read More »
In this fast-paced, high-pressure, sales-oriented world, many are hungry for CONTENT. That’s right, something they can actually use to make their job easier or help them better understand issues and face challenges. In another word—information! Unfortunately many of the newsletters or subscription feeds take advantage of you when you sign up. They bombard you with
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