Guest Blogger

the ceo magazine, customer service,

Leading a Cult-Like Brand

Chip R. Bell Walk into Sewell Lexus in Dallas, Texas.  A huge overhead light shaped like an upside-down diamond…bathes the bone-colored tile of the showroom in a soft glow. Offices are done in rich mahogany paneling. Large plants are everywhere, plus colorful fresh flowers. The sitting area has overstuffed leather couches centered on a rich […]

Leading a Cult-Like Brand Read More »

the ceo magazine, employee management,

Your Greatest Asset

Dean Niewolny, CEO, Halftime Institute Helping Your People Finish Well The first few waves of Baby Boomers have left the building, and they have taken their decades of experience, their strong relationships and their cool heads with them. Soon, the GenXers will head for whatever is next for them as well. How will this outflow of

Your Greatest Asset Read More »

the ceo magazine, gig economy,

Getting the Best of the Gig Economy from the Outset

Marion McGovern, Author, Thriving in the Gig Economy Clearly the gig economy is here to stay. The trend toward independent work is accelerating as more and more people abandon long term corporate employment for consulting and/or freelance careers. Driven by a desire for flexibility, control over the content, location and impact of their efforts and often

Getting the Best of the Gig Economy from the Outset Read More »

the ceo magazine, marketing,

Is telemarketing dead? Transforming cold calls to conversations.

Gerri Knilans, President, Trade Press Services Cold calling is an outbound marketing effort many consider outdated. In fact, there are countless blogs and articles proclaiming in large type, “cold calling is dead!” However, 90% of Fortune 500 companies consider telemarketing an effective marketing campaign and are still investing in outbound calling programs. So, the question

Is telemarketing dead? Transforming cold calls to conversations. Read More »