Guest Blogger

the ceo magazine, branding,

What Do the Kool-Aid Man, the Avon Lady and Richard Branson Have in Common? Hint: They Are All Masters of Branding

Julie Cottineau, Founder & CEO, BrandTwist Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact. […]

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the ceo magazine, remote workforce,

Is a Remote Workforce Good for Your Business?

Simon Slade, CEO & Co-founder, SaleHoo Hiring staff can be one of the greatest challenges for a business owner because expanding your team with great talent is a constant necessity. The trend of remote work is a response to that challenge. GlobalWorkplaceAnalytics.com suggests that 50% of the US workforce holds a job that is compatible with partially

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the ceo magazine, risk management,

Risk Agility and Decision Making in the 21st Century

Daniel Wagner & Dante Disparte, Authors, Global Risk Agility and Decision Making As risks have evolved from being phenomenological occurrences in the natural world, the twenty-first century is in many ways the era of man-made risk and man-stoked fires. From cyber risk–which is increasingly mutating to impact all facets of the modern economy–to terrorism, climate change,

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Be a Leader and Eliminate Generational Labelling in Your Organization

Jessica Kriegel, Ed.D., Author, Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes Generational labelling is meaningless and counter-productive in the workplace. Not only does such labelling create unfair biases and lead to inappropriate reactions, but in fact, there is no clear evidence to support the messages that the stereotypes convey. Yet CEOs, managers

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the ceo magazine, sales management,

KARE for Your Accounts

Brian W. Sullivan, co-author of SANDLER ENTERPRISE SELLING:  Winning, Growing, And Retaining Major Accounts In selling, we all work with logical groupings of our accounts, both clients and prospects, to add clarity to our sales and service efforts. For example, we group by industry, account size, geography, and commercial vs. public sector. We create these

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the ceo magazine, mergers and acquisitions,

Insuring directors and officers through M&A and IPO events

Jeff Van Gulick, Senior Vice President, Commercial Lines Practice Leader, HUB International Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. But, these transactions can also be the impetus for legal recourse – a significant liability for the company’s directors and officers.  Mergers and

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the ceo magazine, sustainable business,

Business as a Force for Good: The New Norm

Marga Hoek, CEO, Sustainable Business Association Every entrepreneur should want to improve the world. Those that do not, and especially businesses that consume and damage our social, environmental, and financial assets, are contributors to the economic, environmental and social problems that we are struggling with today. This recognition makes it clear that it is the business

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the ceo magazine, business growth,

4 Tips for Business Growth

Sean Rudner, President & CEO, StockPKG A common goal amongst nearly all businesses is the desire to grow, yet many plateau and can’t seem to become bigger and better like they’d hoped. Why? It’s easy to become set in your ways and comfortable with current processes and procedures, but the difference between plateauing and growing is operating

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