Guest Blogger

the ceo magazine, marketing

Female Friendly Marketing That Works: How to Lead Your Firm In Capturing More Women Consumers

Kathleen Burns Kingsbury As CEO, you set the tone for the entire organization. With the increase in women’s economic power, it is vital that you don’t make the mistake of assuming all women consumers are the same or that all “female friendly” marketing involves is changing the color scheme on your product and website. Women

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the ceo magazine

The Way You Do Anything Is the Way You Do Everything (and Nine More “Tough Love” Truths for Business Owners)

Suzanne Evans So you decided to seize your dream and start your own business. Unfortunately, your fledgling company is losing altitude fast. Despite putting in the work, you’re not seeing the profits. No matter how much you scour profit-and-loss statements, analyze your data, tweak your advertising, encourage your employees, or suck up to potential clients,

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the ceo magazine, leadership

The Underground Railroad and Leading from Our Strengths

Jeremy Kingsley, President, OneLife Leadership The Underground Railroad is a remarkable chapter in American history. It assisted thousands of enslaved people-maybe as many as 100,000-in escaping to freedom under conditions of grave danger. And it did it with no formal leadership, structure, or staff. As we commemorate Black History Month, it’s an especially apt time to

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Going for the Gold…

Ritch K. Eich, author, Leadership Requires Extra Innings Whether you are assembling a group of leaders to occupy key posts in your C-suite or fielding a winning Olympic hockey team, many of the essential building blocks are the same. In an increasingly turbo-charged, competitive, and global business environment, there is plenty of talent to be

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