Guest Blogger

On Motivating Others The CEO Magazine

On Motivating Others

Jeff Gitterman As an employer, my interest is in creating long term changes that hopefully lead to better moral and ethical decisions from both me and my employees. With this in mind, I’ve generally found that there are two ways to go about motivating others. The first is to affect them through fear and manipulation

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The PR Pitch Pro - The CEO Magazine

The PR Pitch Pro

Lindsey Carnett The elevator pitch can be used as your secret weapon to push your sales efforts to new levels. At Marketing Maven, we used our elevator pitch to step into the direct response industry, a $300 billion industry through educating each person we came in contact with. More than a description of your company,

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Four Simple (and Nearly Free!) Ways to Enhance the Customer Experience and Gain Loyalty

Brad Smith, EVP for Customer Experience, Sage North America You’re probably hearing the words “customer experience” more often these days. Enhancing the customer experience doesn’t have to be difficult or expensive. Here are four simple and economical ways to show your customers appreciation and consideration and, ultimately, build more customer loyalty. 1. Get to know

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The Growth Conundrum

Doug and Polly White Most entrepreneurs want to grow their companies. However, the road to success is often a bumpy one. While many businesses start quickly growing revenues and profits, they frequently plateau well short of their potential. This often leaves the owner confounded regarding why his or her once thriving enterprise has fallen on

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