Last year I went down to Miami to an annual summit of global chief marketing officers. Working with these CMOs and aspiring CMOs, I was impressed. They all believed in the value of social media long-term, engaged relationships with customers to produce a rich value chain: real-time marketing and insight, higher-quality, yet lower-cost customer service […]
A Guide to Leading Social Media Marketing Across the C-Suite Read More »
Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive. Strong executive leadership and support is essential to the
Become the Social CEO Read More »
Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and
Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL Read More »
