Marketing – Page 3 – The CEO Magazine

Why Your Leads Aren’t Converting (It’s Not What You Think)

Josh Denning, Founder, Authority Factory According to HubSpot, 74 percent of marketers say converting leads is their top priority. But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge. The truth is, while many business owners understand […]

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All I Want for Christmas…

Management, Marketing, Small Business, Strategy

Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles As grandparents, my wife and I are in the middle of brainstorming cool presents for our three granddaughters. Over the Thanksgiving holidays, we asked them for suggestions. The 10 and 12 year olds took a clipboard and made a list, complete with brand names and

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Why Every Employee Must Become a Strategist

Marketing, Strategy

Claire Brooks, President, ModelPeople Inc. Over the last twelve years I have been consulting on strategy and innovation with organizations, from the Top 10 of the Fortune 100, to start-ups and not-for-profits. During this period I’ve seen a quiet revolution in the way that strategic planning is carried out. It used to be that leading corporations

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The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

Marketing

Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to

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5 Communication Lessons from the RNC

Entrepreneurship, Leadership, Marketing, Small Business, Strategy

The Republican National Convention came to Cleveland and literally left with a bang . . . of fireworks shot over Lake Erie. The city learned lessons in security-police on bicycles are the most fluid to how to move masses of people-have every non-essential downtown employee work from home. We can learn from these communication lessons

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The Sweet Smell of Selling Benefits

Marketing, Sales

Dave Marinaccio, Author, All I Really Need To Know I Learned From Watching Star Trek and Admen, Mad Men, and The Real World of Advertising Advertising is an intrusion. An unwanted interloper. A necessary evil. It’s the price we pay for television production and to hold down the cost of FIOS. It is the intersection of free speech

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Lessons for Building and Nurturing a Successful Brand

Marketing

Kari Warberg Block, Founder and CEO of earthkind® I started my company, earthkind®, makers of natural preventive repellants, because I was on a mission. As the wife of a farmer and daughter of an entomologist, I couldn’t understand why, at the time, 98% of pest control solutions sold were kill methods and poisons. I started

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Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Marketing

Patrick Barrett, Founder & CEO, ECAL.com In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet,

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5 Lessons Companies Can Learn from the “Prince” Brand

Marketing

Mike Coughlin, Founder, Digital Blue Creative With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn

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Whether you are a Week Day Warrior or a Golden State Warrior: The Rules of Life and Communication Apply to You

Business Ops., Leadership, Marketing, Strategy

I have created my Rules of Communication. They pretty much are the same rules for life. Sometimes people will say that they did not know that there were rules. That excuse never works for me when I say to the nice policeman that I did not know the speed limit was 25mph. He says, here’s

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