Marketing

All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.

the ceo magazine, sales,

Why Your Leads Aren’t Converting (It’s Not What You Think)

Josh Denning, Founder, Authority Factory According to HubSpot, 74 percent of marketers say converting leads is their top priority. But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge. The truth is, while many business owners understand […]

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the ceo magazine, analytics,

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to

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the ceo magazine, marketing,

Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Patrick Barrett, Founder & CEO, ECAL.com In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet,

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the ceo magazine, branding,

5 Lessons Companies Can Learn from the “Prince” Brand

Mike Coughlin, Founder, Digital Blue Creative With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn

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Whether you are a Week Day Warrior or a Golden State Warrior: The Rules of Life and Communication Apply to You

I have created my Rules of Communication. They pretty much are the same rules for life. Sometimes people will say that they did not know that there were rules. That excuse never works for me when I say to the nice policeman that I did not know the speed limit was 25mph. He says, here’s

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