All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Kristen Gramigna, CMO, BluePay You may be a small business, but customers expect you to have the same capacity as larger companies when it comes to technology, service and overall experience. Here are four common mistakes businesses make online, and how to avoid them. Clunky user experiences. Slightly more than a year has passed since […]
4 Common Mistakes Businesses Make Online Read More »
Travel is essential to SME success in today’s global, hyper-connected workplace. Employees working with customers across the country or throughout the world is not uncommon – in fact, it’s quickly becoming the norm. While travel is essential to developing and maintaining important relationships, providing needed support and securing new business, this piece of your company’s
4 Ways to Make Data-Backed Corporate Travel Decisions Read More »
The big day was approaching. By “big day” I don’t mean election day (which can’t come soon enough) or a wedding day, I mean the Super Bowl—THE big day for sports fans. To be clear, I am not a sports aficionado but even people like me watch the Super Bowl. Not because of the game
Need Motivation Tips? Learn from Super Bowl Commercials. Read More »
I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their
Choose Words Wisely Read More »
Ajay Kapur, CEO & Founder, Moovweb In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps. 1. The tail will wag the dog. In-store digital strategies that drive online sales will
Three Contrarian mCommerce Predictions for 2016 Read More »
Most people want the corner office, what used to be the country club membership, and the expense account. But are we willing to pay the price? Recently I had the opportunity to be a guest on a morning talk/news show. I had to get up at 4 am to be at the downtown studio at
Are You Willing to Pay the Price? Behind the Glamourous Curtain Read More »
Melissa Gonzalez It’s no secret that everyone has a digital footprint, providing companies with a plethora of information on past actions, interests, patterns and beyond. For retailers that properly utilize this information, personalization can be taken to a new level. And, the more technology advances, the more it’s integrated into ones daily life and the
Leveraging Omni-Channel Marketing Benefits via a Pop-Up Shop Read More »
Maria Dykstra, Co-founder, Tredigital If you’re a CEO or company founder, there’s no doubt social media is part of your executive strategy. The hitch? There are at least four common social media myths executives stumble over in the path to digital community connection. Social: Executives on Board According to a recent study, 83% of US respondents perceived CEOs
Want to be a Better Leader? Look Beyond the Four Common Social Media Myths Read More »
Jim Porçarelli, Chief Strategy Officer, Active International The media industry is undergoing a significant transformation that will substantially impact 2016. These shifts are directly influencing senior level executive priorities as they create and execute their marketing and overall business strategies. As marketers double up on their efforts to catch up with digitally savvy consumers, new advertising services
Three Game-Changing Advertising Trends To Follow In 2016 Read More »
Marc Dube, Founder & President, ActiveBlogs Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous
Blogs Aren’t Dead: Activate the Company Blog and Reap the Benefits Read More »
