Small Business

Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

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Four Simple (and Nearly Free!) Ways to Enhance the Customer Experience and Gain Loyalty

Brad Smith, EVP for Customer Experience, Sage North America Youโ€™re probably hearing the words โ€œcustomer experienceโ€ more often these days. Enhancing the customer experience doesnโ€™t have to be difficult or expensive. Here are four simple and economical ways to show your customers appreciation and consideration and, ultimately, build more customer loyalty. 1. Get to know […]

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champagne bottle popping

What Marketers Can Learn from the Birth of Prince William and Kate Middleton’s Baby Boy Prince George

I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That’s when the judgments

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The Bootstrapperโ€™s Dirty Dozen: Twelve Not-So-Obvious Tips to Help Small Business Owners Prosper

Joseph and JoAnn Callaway  Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tacticsโ€”all centered on putting clients firstโ€”that will help your company to succeed.   So, youโ€™re building a small business from the ground up, with only the proverbial wing and prayer to keep you aloft. What

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Your โ€˜Babyโ€™ Doesnโ€™t Love You โ€ฆand Five More Mistakes Smart Inventors Make

Tamara Monosoff CEO, MomInventedยฎ  Inventors and entrepreneurs areโ€”always have beenโ€”drivers of the American economy. Because this isnโ€™t going to change any time soon, weโ€™re all for encouraging innovators to take risks when doing so has real potential for success. Still, itโ€™s crucial to do everything you can to boost the likelihood that youโ€™ll succeed. How?

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Business man in pool - yes you can enjoy a vacation

Communication While on Vacation – Yes You CAN Go on Vacation – How to Handle Client Phone Calls While You’re Out of the Office

Ah summertime. Warm days, cool waters, relaxation…. kids out of school, gardens blooming, fresh-squeezed lemonade…. ahhhh yes, summertime is here. For professionals around the world, summertime also means finding time to get away from the office and enjoying the beach or pool, traveling to exotic locations, or having family vacations. Yet too many are afraid

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