Strategy

Assessment of the situation to devise a game plan for things to come to fruition.

the ceo magazine, strategy,

Are Your Marketing Tactics Aligned with Your Marketing Strategies?

Marketing, Strategy

Gerri Knilans, President, Trade Press Services Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives. What is a strategy? A strategy is […]

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the ceo magazine, strategy,

Strategy Beyond The Hockey Stick: How To Measure—And Raise—The Odds Of Your Strategy’s Success

Strategy

Chris Bradley, Martin Hirt, and Sven Smit, Authors, Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds Only 1-in-12 companies manage to rise from the middle of the pack to the top. Here’s how to become one of them Several times a year, top management teams enter the strategy room with

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the ceo magazine, business growth,

How CEO’s Can Drive Business Growth in a Disruptive World

Management, Strategy

Brett Richards, Founder & President, Connective Intelligence, Inc. In today’s volatile market, where speed and performance are critical to business success, CEOs face an unprecedented number of challenges to accelerate growth and differentiate themselves from their competitors. Now more than ever before, leaders need to take the guesswork out of driving growth with better metrics to

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the ceo magazine, business model,

Radical Business Model Transformation

Strategy

Carsten Linz, Günter Müller-Stewens & Alexander Zimmermann 1. Leading Radical Shifts with Transformational Mindset Today’s exponential change, fueled by the two mega trends – digitization and service orientation (‘servitization’) – makes business model transformation a key strategic priority for many leaders. Companies, which are still relying on outdated business models, face the risk of becoming irrelevant.

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How to Get Your Point Across Persuasively

Business Ops., Editors, Entrepreneurship, Finance, Leadership, Management, Marketing, Sales, Self Governance, Small Business, Strategy

CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then

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the ceo magazine, organizational culture,

Is Your Company Misaligned? These 5 Steps Will Get You on the Same Page

Leadership, Management, Strategy

Riaz Khadem Add up all the time wasted doing things that aren’t important in your organization—by you, your direct reports and those reporting to you indirectly. You’ll probably end up with a large number. That number represents your organization’s misalignment. We once facilitated an executive session with a large company that included three levels of

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